Branding

So What's Branding?

Branding is the process of making and developing a product or company's identity. This will allow your company to create a relationship between you and your consumers. In other words, drive them to relate to you and buy your brand.

What is a Brand?

 

In simple words, a Brand is what makes your business differentiate from your competitors. Brand is usually conformed by a group of elements that, combined all together, make your consumers like your product or services. These elements might include some of the following:

 

  1. Logo

  2. Brand Name

  3. Tag Line

  4. Brand Design

  5. Philosophy

 

Among others...

1. What is a Logo?

A Logo is an image, words, letters or symbols that represent your products or services and make it "unique". There are different types of logos:

  • Letter Marks; it's a logo made with letters, usually the initials of a long name

  • Logotypes; it's a logo made with your company's name

  • Logo Symbols: Brand mark, Abstract, and Mascots are usually used to represent your company

  • Combination Mark; it's a combination of any of the Letter Marks, Logotype, ad Logo Symbol

  • Emblem; it's basically a badge or mark that represents your brand

2. What is a Brand Name?

A Brand Name is the name you give a product, a service, or a group of elements that will represent your company in the market.

3. What is a Tag Line?

A Tag Line is a slogan or phrase that will guide your audience to understand more about your Brand. It usually generates an emotion, a feeling that will resonate in your consumers head/heart.

4. What is Brand Design?

There is a lot of  psychological and emotional elements when designing a Brand, it's not just a logo. It has to represent your company's philosophy and believes. It has to resonate with your consumers so they feel represented by your Brand.

5. Philosophy in Your Brand?

Your philosophy has a lot to do with your Brand. It's how your consumers will see you and why they will decide to stick with your Brand and be part of your "community".

We understand this is a lot to digest and that's why we are here to help!

Branding is more "personal" than it sounds,
it's all about your identity!  
We complement our Brand Design and Development services with Graphic Design and Printing focused on your Branding, whatever you need business cards, a postcard, a poster or a flyer, we can help you,
 
We work with some of the best print shops in town to ensure a fast and effective process with the best quality.
 
Are you ready to start working on your Brand?
Contact us now!
 
SMALL Décaféiné
$1700

Basic Web Design

Up to 5 Links

Home Page SEO

Basic Blog Setup*

 

*No Member Area, No e-Commerce included

Contact Us for custom Web Projects

MEDIUM Café au lait
$3700

Small Business Package

all the 

SMALL Décaféiné

+

 

Logo Design

Business Card and Letter Head Design

Social Media Profile Images Design

LARGE Café noir
Contact US for details

Branding Design and Identity

Brand Strategy

Concept Research and Discovery

Branding Booklet / Guide

Add a shot of ESPRESSO for an extra boost for your business
(We will discuss pricing based on your needs)
 
Digital Marketing Planning and Development, Contests and/or Promotions
Search Engine Marketing / SEO / Social Media Marketing
Custom Graphic Design
Video and Photography
Motion Graphics and Animation
English, French and Spanish services
Learn More
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