Branding is more "personal" than it sounds, it's all about your identity!
Let's define some terms before jumping into what we can do for you:
What is Branding?
Branding is the process of making and developing a product or company's identity. This will allow your company to create a relationship between you and your consumers, in other words, designing and developing your Branding will create a connection between you and your target audience driving them to relate to you and buy your brand.
What is a Brand?
In simple words a Brand is what makes your business differentiate from your competitors image and perception. Brand is usually conformed by a group of elements that combined all together make your consumers like your product or services, these elements might include some of the following:
1. What is a Logo?
A Logo is an image, words, letters or symbols that represent your products or services and make it "unique". There are different types of logo:
Letter Marks; it's a logo made with letters, usually the initials of a long name
Logotypes; it's a logo made with your company's name
Logo Symbols: Brand mark, Abstract, and Mascots are usually used to represent your company
Combination Mark; it's a combination of any of the Letter Marks, Logotype, ad Logo Symbol
Emblem; it's basically a badge or mark that represents your brand
2. What is a Brand Name?
A Brand Name is the name you give a product, a service, or a group of elements that will represent them in the market.
3. What is a Tag Line?
A Tag Line is a slogan or phrase that will guide your audience to understand more about your Brand. It usually generates an emotion, a feeling that will resonate in your consumers head/heart.
4. What is Brand Design?
There is a lot of psychological and emotional elements when designing a Brand, it's not just a logo, it has to represent your company's philosophy and believes, it has to resonate with your consumers so they fell represented by your Brand.
5. Philosophy in a Brand?
Your philosophy has a lot to do with your Brand, it's how your consumers will see you and why they will decide to stick with your Brand and be part of your "community"
We understand this is a lot to digest and that's why we are here to help!