Branding is more "personal" than it sounds,
it's all about your identity!
We complement our Brand Design and Development services with Graphic Design and Printing focused on your Branding, whatever you need business cards, a postcard, a poster or a flyer, we can help you,
We work with some of the best print shops in town to ensure a fast and effective process with the best quality.
Are you ready to start working on your Brand?
Improve The Way Your Audience Experiences Your Brand!
Tell your "Story", share it with the world and start attracting the right target audience to grow your business.
Are you ready to start telling your "Story"?
Use Digital Storytelling to create a friendly User Experience to share your "story" with your community anywhere.
But there are a lot of other different forms of Digital Media now a days like Social Media, Social Gaming, etc., that impact all the "Digital World" on your benefit:
Web Design / Landing Page
Digital Storytelling can also be used for promotional purposes, creating emotional and appealing short stories that can bring awareness to your brand or help you sell your products, and at the same time, get people to relate to you in a "personal" way can help you grow your business.
We can help you create your "Story" from concept to completion, and beyond!
WHAT PEOPLE SAY
Sesmaval Construction Group
We thoroughly enjoyed the process of building a website with half & half. They kept our best interests in mind, and made sure that we were satisfied with the product. Attention to detail was something that we valued, and they provided outstanding work.
So What's Branding?
Branding is the process of making and developing a product or company's identity. This will allow your company to create a relationship between you and your consumers. In other words, drive them to relate to you and buy your brand.
What is a Brand?
In simple words, a Brand is what makes your business differentiate from your competitors. Brand is usually conformed by a group of elements that, combined all together, make your consumers like your product or services. These elements might include some of the following:
1. What is a Logo?
A Logo is an image, words, letters or symbols that represent your products or services and make it "unique". There are different types of logos:
Letter Marks; it's a logo made with letters, usually the initials of a long name
Logotypes; it's a logo made with your company's name
Logo Symbols: Brand mark, Abstract, and Mascots are usually used to represent your company
Combination Mark; it's a combination of any of the Letter Marks, Logotype, ad Logo Symbol
Emblem; it's basically a badge or mark that represents your brand
2. What is a Brand Name?
A Brand Name is the name you give a product, a service, or a group of elements that will represent your company in the market.
3. What is a Tag Line?
A Tag Line is a slogan or phrase that will guide your audience to understand more about your Brand. It usually generates an emotion, a feeling that will resonate in your consumers head/heart.
4. What is Brand Design?
There is a lot of psychological and emotional elements when designing a Brand, it's not just a logo. It has to represent your company's philosophy and believes. It has to resonate with your consumers so they feel represented by your Brand.
5. Philosophy in Your Brand?
Your philosophy has a lot to do with your Brand. It's how your consumers will see you and why they will decide to stick with your Brand and be part of your "community".
We understand this is a lot to digest and that's why we are here to help!